Session 1: Introduction to the Community Building Institute/Assessment
Facilitator: Colleen Kane, UM Associate Director of Community Engagement and Student Programs
This session provides the overview of the Community Building Institute, learning objectives and desired outcomes. Needs and resources are really two sides of the same coin. Without each other, they do not buy much! In order to get a comprehensive view of your community, it is important to look at both what you have and what you need. With these things understood, you can have a positive impact on the problem you wish to address. Understanding your community in this manner will also help your organization clarify where it would like to go and how to get there.
Session 2: Creating Community Awareness and Stakeholder Involvement
Facilitator: Andrea Vernon, Executive Director, Montana Campus Compact and UM Office for Civic Engagement
What constitutes a stakeholder group and why are stakeholders needed? How does an organization identify potential stakeholders and, once identified, how are they approached? These questions and more will be addressed during this session. The point is to increase a community’s knowledge and awareness of community needs through education and outreach activities, providing the basis for a prospective stakeholder to buy-in. In addition to stakeholder mobilization, this session will touch on different kinds of community awareness activities, examples of events and engaging community members and stakeholders in those activities.
Session 3: Building Community / Advisory Groups
Facilitator: Shannon Stober, Owner of Verve Exchange
This webinar will help you with the next steps in the community building process – creating an advisory group of stakeholders and learning how to facilitate their involvement. You will learn when and how to form an advisory group and the importance of a participatory approach to build a strong power base for change. The key to an effective advisory group is keeping everyone involved and on-task. You will come away from the webinar knowing the phases of advisory board development, accomplishing tasks within each phase. Creating a successful process for your project or initiative ensures a successful outcome!
Session 4: Social Media and Marketing for Nonprofits
Facilitator: Morgan Slemberger, University of Montana Blackstone Launchpad, Operations & Marketing Manager
Increasingly doing good work is only a part of the overall puzzle of building resilient organizations and programs. Utilizing social media and marketing our work is a way to increase public awareness, build stakeholder groups and connect with beneficiaries and supporters. Having plans for marketing and social media help to create a positive narrative and is a necessity for keeping supporters apprised of our accomplishments, needs and stories.
Session 5: Strategic Planning and Implementation
Facilitator: Roch Turner, Bitterroot College Director of Workforce Development and Programs
Every organization has a dream of what they want to accomplish. However, the most successful individuals -- and community organizations -- take that dream and find a way to make it happen. Strategic planning processes help community groups define their dream, set their goals, define ways to meet those goals, and finally develop practical ways to bring about the needed changes they seek. This session will explore different approaches to strategic planning.
Session 6: Evaluation for Everyday Use
Facilitator: Kate Chapin, UM Director of Field Education
Evaluation is a powerful strategy used to strengthen projects and programs and to assess their effectiveness and impact on the community. Evaluation encourages an atmosphere of participation, reflection, and learning. It helps improve programs and projects and demonstrates that investments of time and other resources achieve results. This webinar will help you understand evaluation as something we all do naturally every day and help you appreciate it as a transformative learning tool. You will come away from the webinar with some practical, user-friendly evaluation tools that apply immediately to your project, program or initiative.